Project DescriptionCat5’s corporate identity was flimsy, with no real connection to the service it provided. The name is meant to signify power and technology. Cat5 is very proud of the fact that they are developing cutting-edge technology. To initially upgrade their brand presence, I needed to design a new corporate identity from scratch and a corresponding website.
My InvolvementI started by making the wordmark memorable and modern, but not trendy. Even my initial sketches used simple shapes to create a custom mark that wouldn’t easily be imitated. The “tag” serves as an extra visual element supporting the brand in several applications, as is the case on the homepage design.
Cat5 Homepage Mockup – Incorporating the new brand into a simple and eye-catching layout
